From early on, I knew the direction I wanted to take. While finishing Year 12, I was also completing my fitness studies—a balancing act that confirmed my passion for health and performance. Straight out of school in 2011, I stepped into the fitness industry, working in gyms and training clients through my own private business.

But as I spent more time in the fitness world, I started questioning what “true health” really meant. I saw a side of the industry that didn’t sit right with me—surface-level solutions that missed the deeper human needs. At that point, I didn’t yet have the life experience to speak on it, so I made a decision: I needed to step outside the bubble and learn from the real world.

That choice led me to work across a range of industries, intentionally putting myself in different environments to understand how people live, struggle, and grow. I wanted insight into what challenges people face from the ground level—and how I could better serve them.

Along the way, I found myself drawn to youth work. I became qualified and began working directly with disadvantaged young people. Their stories shook me. Their potential inspired me. And it became clear—this was bigger than just fitness. This was about purpose.

Fast forward to 2024: I began building a new kind of business—one that goes beyond reps and routines. A service designed to help all types of individuals develop the tools, mindset, and resilience needed to navigate life’s challenges and thrive in an ever-changing world.

And in 2025, that vision came to life.
Vibes & Co – Wellness Hub was born.